The book panel started before I could even start typing – these gentlemen had so much to say about launching books, building community, and “creating” versus “marketing”!
On the whole they were very incisive, and their recommendations extend far beyond just the realm of paperback bestsellers. Great points all around, but especially from Tim Ferriss, author of The Four Hour Work Week.
[Read more…] about Books (and effective product launches) on Twitter @ #140conf: Day 2, pt. 7